Toronto, Ontario, June 24, 2020– Adeptmind, the Canadian-based AI technology company transforming the Retail and Ecommerce industry, and U.S. Polo Assn., the official brand of the United States Polo Association (USPA), have officially announced a partnership. Now U.S. and Canadian shoppers can experience Adeptmind’s advanced retail product discovery solution, complete with the patented Guided Discovery™, in both the search and category browsing experiences on the U.S. Polo Assn.’s U.S. website, USPOLOASSN.com. This will ensure shoppers browsing the U.S. Polo Assn’s website find the products they are searching for quickly and with greater accuracy leading to a more efficient shopping experience online.
“We knew we needed a sophisticated and innovative AI solution to address our site search needs, and help our shoppers find the most relevant products in the fastest way possible, but one that didn’t jeopardize our conversion rate and average order value,” said Jose Nino, Vice President of Global Digital Strategy for USPA Global Licensing, the company that manages the global distribution of the U.S. Polo Assn. brand.“We believe our partnership with Adeptmind will help take U.S. Polo Assn.’s eCommerce shopping experience on USPOLOASSN.COM to the next level.”
As an indication of the commitment to the partnership, Daniel Hoffstein, Vice President of eCommerce for JRA Corporation, U.S. Polo Assn.’s licensing partner in the United States and Canada, will be joining Adeptmind’s customer advisory board, providing in-depth market intelligence and validation of product roadmaps including new innovations.
“The customer experience is pivotal online and this partnership with Adeptmind will give U.S. Polo Assn. customers access to the best machine learning search and category navigation experience,” said Ezri Silver, SVP of Retail, for JRA Corporation. “Our expectation is that the use of this technology will drive a significant lift to our online business.”
“Adeptmind believes in understanding shoppers and their needs by providing an advanced AI-infused product discovery solution for search and browse,” said Adeptmind’s VP Product, Yoav Artzi. “This will enable shoppers to find what they’re looking for faster than ever before, and facilitate their journey from discovery through checkout.”
In just three short years, Adeptmind’s technology has taken over brand and retailer eCommerce experiences, launching partnerships with retail leaders including Decathlon, WIT Fitness, Cadillac Fairview, and over 600+ shops on Shopify and Prestashop. Offering the most accurate search results in the industry, along with the patented Guided Discovery™ for search and category navigation, Adeptmind has created a self-aware engine that connects shoppers to products faster and has increased speed of conversion by 3-4 times.
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies. With a global footprint of $1.7 billion and worldwide distribution through 1,100 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 4th largest sports licensor and 36th overall in License Global magazine’s 2019 list of “Top 150 Global Licensors”, U.S. Polo Assn. now takes its place alongside such iconic sports brands as Major League Baseball, National Football League and National Basketball Association.
Adeptmind was founded in 2017 by two former employees of the Microsoft-exited tech startup Maluuba. As the leading AI based, e-commerce product discovery company, Adeptmind uses state-of-the-art active and deep learning techniques to enhance the customer purchasing journey. With offices in Toronto, San Francisco, Paris, and Tel Aviv, Adeptmind supports more than 400 retailers, shopping centres, and SMB’s with innovative technology in and around the world. To learn more about Adeptmind, please visit www.adeptmind.ai, follow Adeptmind on LinkedIn and @adeptmindai on Instagram.