Dubai-based Azadi Jewellery has opened its first North American store location at Toronto’s CF Shops at Don Mills. We toured the new space with Warren Vandal of GEOmarketing Solutions, who created a 3D photo tour of the store for this article.
The Azadi Jewellery store measures just over 1,000 square feet in size, featuring ornate fixtures, wall treatments, chandeliers, and soaring high ceilings. The store’s opulent interior is complemented by classical music, highlighting jewellery pieces that range in price from under $50 to well in excess of $20,000. Azadi’s high quality jewellery pieces include 10, 14, 18 and 22 carat gold designs, which are crafted by artisans in Italy. Pieces are often trendsetting, and are unique from those in many Canadian jewellery stores.
The 3D store tour, seen below, was created by Warren Vandal, owner of Toronto-based GEOmarketing Solutions Inc.. Mr. Vandal is expanding his 3D photographic business to include retail stores, with a unique feature — products within the store can be tagged in the photo tour, with a link connecting them to an e-commerce site or other page. It’s a unique merger of brick-and-mortar and online that retailers may use to profile both store spaces as well as products, and will be discussed further in a separate article about the technology.
The store boasts a corner location at the corner of Clock Tower Road and Karl Fraser Way at CF Shops at Don Mills, and it is the latest first-to-market retailer for the popular outdoor retail centre. We recently profiled CF Shops at Don Mill’s innovative redesign, which will include enhanced mobility features as well as attractions to further enhance the overall consumer experience.
The Azadi family has been in the jewellery business for over 100 years, and now operates 25 store locations across the Middle East. Family member Ali Azadi, who runs the new Toronto store, explained how the success of the Toronto store could lead to further store expansion into Canada as well as the United States. Robert Luciano of Toronto-based firm decisionSMART Retail Advisory, Inc. (www.decisionsmart.ca) is working with Azadi Jewellery on its expansion, and can be reached at: robert@decisionsmart.ca or by phone: 416-702-9641.
