eTail Canada Launches eCommerce Benchmark Report

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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has released an important , as well as an infographic, ahead of its conference to be held in Toronto on May 16-18 of this year. The report finds that Canadian retailers who invest in omnichannel are seeing increased success, while those that aren’t are being left behind. 

In its report called ‘Edging Out the Competition in Canadian Retail‘, eTail Canada explores the critical business and technology investments that leading Canadian retailers are making today, while providing insight into the following: 

  • Which retailers are achieving promotions based on store locations and online purchase behaviour, 
  • An aggregated view of customer cross-channel purchase history, and
  • A global view of inventory across brick-and-mortar stores. 

Click the image below to download the entire study, for free. 

As well, the Infographic below describes various aspects of the study, noting that in order to prosper, Canadian businesses must undergo a transformation that enables them to capitalize on online buying trends in a growingly competitive retail market. Canadians are increasingly embracing e-commerce and as a result, retailers need to embrace them, or be left behind. 

As well, to purchase tickets to eTail Canada, taking place at downtown Toronto’s Hyatt Regency Hotel, CLICK HERE

*Partner content. For more information, contact Craig Patterson at: craig@retail-insider.com

 



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