Harry Rosen’s 10,400 square foot Oakridge Centre store in Vancouver recently completed a renovation, with a modern looking interior that reflects the upscale menswear retailer’s updated store design. Refreshed departments include men’s designer sportswear, a new dress furnishings area, as well as a complete refresh of the tailored clothing and made-to-measure departments.
A wood-trim facade was replaced with a sleek black-and-glass storefront, similar to that seen in recently opened locations such as at Square One in Mississauga. The store’s bright interior features warm hardwood flooring, with patterned carpeting in some areas. One of the biggest changes was the addition of a significantly expanded shoe department to the store, boasting its own mall entrance, with leading brands such as Prada, Lanvin, Salvatore Ferragamo, Tod’s, Giuseppe Zanotti, Nike, and others.
“Thanks to all of these extensive upgrades,” said CEO Larry Rosen, “the impact is that of a brand new store.”
A new Hugo Boss shop was unveiled earlier this month, featuring suits and sportswear from the German brand. The hard shop reflects the design aesthetic of updated Boss boutiques worldwide.
Oakridge Centre is a fitting location for upscale Harry Rosen — the shopping centre is at the heart of Vancouver’s West Side, which boasts some of Canada’s most expensive real estate prices, not to mention affluent residents. The mall is considered to be one of Canada’s most upscale shopping centres, featuring stores such as Tiffany & Co., Max Mara, Stuart Weitzman, and the recently opened La Maison Valmont (only the 4th in the world). Oakridge was also ranked as Canada’s second-most productive mall with annual per square foot sales exceeding $1,500, according to Retail Council of Canada’s Shopping Centre Study.
Oakridge Centre is expected to see an expansion and renovations under its new ownership — QuadReal, who acquired the centre in January of this year, for an undisclosed sum.
Over the past several years, Harry Rosen has invested over $100 million in renovating, expanding and relocating stores, addressing competition from new luxury players. The company has a significant market share of Canada’s ‘better quality’ men’s fashion business. Next up, the company will embark on renovations to its 82 Bloor Street West flagship, which spans five retail levels and more than 50,000 square feet.
