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| Photo: Hudson’s Bay |
*****UPDATE: The Azzedine Alaïa boutique at Hudson’s Bay opened August 21st 2013*****
A dedicated Azzedine Alaïa boutique has opened within The Room at the flagship (Queen Street) Hudson’s Bay store in Toronto. The shop carrys Alaïa’s collection of ready-to-wear as well as handbags. Alaïa’s footwear is carried in The Room along with these items, as well as in The Room shoe department in the new, massive women’s shoe floor located on the ground floor of Hudson’s Bay.
The Alaïa boutique is located in space formerly occupied by The Room’s shoe department on the third floor.
For those unfamiliar, Azzedine Alaïa is a Paris-based premium designer brand with women’s ready-to-wear priced well into the thousands. Its distribution is limited to selected retailers worldwide.
This is the third shop-in-store in The Room. Alaïa joins shops for Ralph Lauren Black Label and Armani Collezioni.
The Room is in expansion mode, and will open next month at Lord & Taylor in NYC and at Hudson’s Bay in Montreal next year (Lord & Taylor is a the American sister store to Hudson’s Bay).
With Saks Fifth Avenue opening within Hudson’s Bay stores, it remains to be seen what role The Room will play at Hudson’s Bay.
An email to The Room’s creative director, Nicholas Mellamphy, was unfortunately not returned.
[Azzedine Alaïa website]
[Hudson’s Bay ‘The Room’ website]
