Photo: Simon Property Group
Today marks the highly anticipated opening of Premium Outlets Montreal. The impressive centre features several first-to-Canada outlets, anchored by Canada’s second Hudson’s Bay Outlet. In this article we’re including various details on the centre, as well a complete store listing and mall floorplan.
Premium Outlets Montreal is the second in the country for the Simon Property Group-operated centre, following its successful opening of the Toronto Premium Outlets in August of 2013. The Montreal centre is located 45 kilometres north of Downtown Montreal in Mirabel, off Highway 15 at exit 28 on the corner of Chemin Notre-Dame and Boulevard de Versailles. The single-level village-style property features 84 stores spanning 366,400 square feet. Its food court is dominated by a life-size bronze sculpture of a bear and two cubs, by artist Chris Williams. Outdoor walkways are covered with rustic, cabin-style canopies to provide shelter.
Ribbon cutting. Photo: Premium Outlets Montreal.
Photo: Simon Property Group/Oberfeld Snowcap
The centre boasts several first-to-Canada discount outlets, including Max Mara, Desigual, Famous Footwear and Michael Kors. A total of 64 shops open today, while Lacoste, Diesel and others are scheduled to open in the coming weeks and months. We’re told that lease negotiations with Forever 21 and a handful of other retailers are ongoing.
Installation of ‘Bear Family’ sculpture by Chris Williams. Photo: http://chriswilliamssculpture.com
‘Bear Family’ sculpture by Chris Williams. Photo: Premium Outlets Montreal.
The centre is operated by Simon Property Group, in partnership with Calloway REIT and SmartCentres. Simon, which owns a 50% share in the centre, disclosed to the Montreal Gazette that its net development cost was $74.2 million. We’ve been told that the entire construction cost was approximately $125 million. Mark Silvestri, COO of Simon, says that the centre could easily grow by another 100,000 to 150,000 square feet, eventually housing luxury outlets including the likes of Burberry and Dior — not unlike that of Simon’s Woodbury Common, north of New York City. Toronto Premium Outlets has been such a success, according to Silvestri, that a second phase is already in the works.
Sales forecasts for Premium Outlets Montreal are $140 million annually, according to Simon Property Group.
Photo: Premium Outlets Montreal, via Twitter.
Photo: Premium Outlets Montreal, via Twitter.
Sylvie Laporte, general manager of Premium Outlets Montreal, said they are expecting 80,000 to 100,000 shoppers over the first four days. Visitors will be treated to promotions and parties.
Rendering: Simon/Oberfeld Snowcap.
Rendering: Simon/Oberfeld Snowcap.
Anchoring the centre is Canada’s second Hudson’s Bay Outlet. The 26,000 square foot outlet features a variety of clearance items from Hudson’s Bay stores, including some items from luxury womenswear department ‘The Room‘. Hudson’s Bay’s first outlet, at the Toronto Premium Outlets, also features clearance items from Saks Fifth Avenue — the photo below was taken by retail blogger ‘Toronto Shopkeeper‘.
Saks Fifth Avenue clearance merchandise at Hudson’s Bay Outlet, Toronto Premium Outlets. Photo: Toronto Shopkeeper.
Last year, we were provided a lease plan for the new centre. Some outlets are quite large, including Coach (with a whopping 9,567 square feet), Lacoste (3,657 square feet – opening spring, 2015) and Polo by Ralph Lauren (14,956 square feet).
Below is a list of retailers at Premium Outlets Montreal, as well as a mall floorplan. To access a larger PDF version, click the floorplan below.
Today’s Retail News From Around The Web: October 30, 2014
Why do they build the malls unenclosed, this is Canada where its freezing for at least 4-5 months out of the year?
much agreed with Stephen. I have been to Dix30, Toronto Premium Outlets and Outlet Collection at Niagara. These places are hell in winter.Huge wind tunnels, over use of salt to melt the ice – 10 minute walk and your shoes are ruined. There’s a reason why the renderings are the way they are…
You have a valid point. Ivanhoe Cambridge’s new outlet mall near Edmonton’s International airport will be enclosed, from the plans we’ve seen.
The comments below are just negative people. They hate life. Positive people are excited for this new project which gives shoppers more options. This will be a big success. Your comments about winter seem to be as if were not used to it and that we hide in our homes when its cold.
Odd, that it is so far located (meaning most of sales are going to be in the weekends and yeah winter and outside …are hard
okay i don,t understand,they say down town Montreal… that is not D Town for me Mirabel is not central…sorry for Negative comment …we have to be logic a bit
Wondering… Why didn’t you buy and restore the useless Mirabel Airpoint at that point? It would have given it a second life (as it must have enough square feets for more than 84 stores… and would have been better for shopping indoors than outside like in Brossards Dix30 or Toronto Premium Outlets for example….
Great atmosphere, I arrived early today in anticipation of the potential madness. The exit off highway 15 is going to be a killer we sat for about 10 minutes on the highway and this was at 10:30 am. I imagine later in the day it only got worse. I loved all the store great prices for the weekend opener, Ill be anxious to see how things pan out. I would definitely recommend a visit. Food courts were all packed.