Toronto-based bag and accessories brand VENQUE is seeking to expand its domestic distribution, following a successful launch that has resulted in substantial sales growth. We spoke with co-founder Simon Cui to gain insight into why sales of the brand have taken off, and what makes VENQUE products unique to the marketplace.
Founded in 2011 by brothers Simon and Viktor Cui, VENQUE designs, manufactures and retails high quality bags and luggage. VENQUE’s creations are simple and functional, and prices are reasonable with bags priced under $200 each. The brothers created the brand after finding frustration in locating high-quality, well-priced bags that are also well designed and multi-functional. The brand’s name is a combination of French and English – a nod to Canada’s two official languages, recognizing the exceptional diversity that characterizes this great nation.
The detail-oriented Cui brothers created their own fabric for VENQUE, called quanta fabric, after being unable to locate materials they felt were appropriate. The new fabric is durable yet gentle and attractive, giving VENQUE bags their unique look and feel. The brothers’ background in fashion and textiles helped them secure a manufacturer to create the line of bags. Real leather detailing is also featured on its bags, which is remarkable considering VENQUE’s modest price point. Consumer feedback has been extremely positive, prompting VENQUE’s founders to expand the brand’s design and colour availability.
Although its beginnings were modest, VENQUE products are now available at over 200 retailers globally. In Canada, distribution is primarily through Browns Shoes locations. Sales growth is exceptional as consumers discover the brand and as a result, VENQUE is looking to expand its distribution within Canada, as well as globally. Simon Cui revealed that at some point, as the brand expands its offerings and grows its sales, VENQUE could consider opening freestanding Canadian store locations.
If you are a retailer looking to carry the VENQUE bag and accessory line, feel free to email Simon Cui at: simon@venque.com.
Canadian Retail News From Around The Web: January 12, 2016
