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Book Launch Event June 18 in Toronto: How to Build Winning Stores 

By Craig Patterson
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Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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By Retail Insider 

You are invited to attend the celebratory launch of Tim Mason’s new book, “Omnichannel Retail: How to build winning stores in a digital world”.

This event is a great opportunity for anyone in the retail sector who is interested in learning how to harness the power of digital and mobile technology to delight customers and drive footfall, sales & frequency.

After 40+ years working with and for retailers, Mr. Mason was given the opportunity to distil all he has learned into a book. Omnichannel Retail shares lessons from Tim’s time as CMO and Deputy CEO of Tesco through to his current role as CEO of Eagle Eye, where he has been central to the success of the PC Optimum programme at Loblaws in Canada.

Omnichannel Retail demystifies digital engagement and loyalty in today’s customer-facing physical spaces. It also traces the impact and growing online opportunity to bring digital in store via mobile, based on lessons learned using customer data to foster loyalty in the face of unprecedented change.

The book has already been rated Best New Book on Retail by the BookAuthority and has featured on the BBC, Retail TouchPoints and the Retail Transformation Show.

Guests will receive a complimentary copy of the book along with a chance to meet the author and get involved in an interactive Q&A session.

EVENT INFORMATION

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