WAXON Introduces ‘South’ Female Products

By Jessica Finch

Focused on providing fast and affordable hair removal, Toronto-based laser and waxbar, WAXON, has introduced a new line of feminine hygiene products in a bid to revolutionize the stigma surrounding “below the belt wellness.”

WAXON founder and CEO, Lexi Miles has announced the launch of ‘South’, a clean, intimate, “down there skincare” line of products. Made by women for women, South strives to open up the dialogue around feminine hygiene and eliminate the taboo around women’s self-care.

Offering efficient, competitively priced, and unique waxing services, WAXON has been successful in its field to date, reinventing the process of hair removal and making it unlike any other laser experience in Canada, and now it’s branching out.

Over the years Lexi and her team have been privy to the dialogue that happens behind closed doors at WAXON. For Lexi, the gaps in knowledge surrounding “down there skincare” and “below the belt wellness” were prevalent. Lexi’s understanding of the needs of WAXON customers and what products they were missing in their routines initiated the creation of the South product line, attempting to educate women on proper self-care and fill the gap in the current feminine hygiene product market.

Made with high-quality, PH-balanced formulas, and clean ingredients, South features five core feminine products for the every-day woman. The probiotic formulas are simple yet effective, and South’s products are packaged to reflect the purity of the ingredients in minimalist packaging, also making them easy to throw in a gym bag or leave on bathroom counters without any embarrassment. All products retail under $35 are available at WAXON stores and online at South in Canada and the U.S. (followed by availability on the WAXON website in March).

South products are currently available through e-commerce for Canadian and U.S. customers on South’s website, and Lexi is planning for the South products to be available in the U.S. for future through wholesale opportunities, and eventually through the expansion of WAXON locations throughout the U.S.

In addition to South, Lexi has also created a resource for women with the launch of her new blog We Go There to educate women about “down there skincare.”

We reported on WAXON in October 2018 when it introduced laser treatments to its waxbar. This relaunch served to further enhance WAXON’s service capacity, introducing Vectus Laser machines and providing state-of-the-art technician training for staff. This service expansion meant that WAXON could now offer fast, convenient, and pain-free permanent hair removal solutions for all skin and hair types in under 10 minutes a session.

The use of the laser provides clients with high volume permanent hair reduction in fewer sessions. Each Vectus Laser comes with Skintel technology that reads skin melanin levels, which allows technicians to tailor the treatment to each client’s needs, achieving effective results on average within just four to six sessions.

In addition to single service pricing and interest-free financing options for laser treatments, WAXON provides flexible BAR TAB packages for both waxing and laser, giving the brand an additional edge in the hair removal industry.

It is clear that WAXON is thriving as it continues to grow its range of products and services, with talks of possible expansion plans in the pipeline that includes introducing the brand to the US market.

Jessica Finch is a writer and editor based in Toronto. She holds a BA in English and Psychology and is a graduate of Ryerson University’s Publishing program. She has extensive managerial experience in the food service industry, and is interested in exploring innovations within this sector and other retail environments. Email: jessica@retail-insider.com

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