Holt Renfrew‘s off-price retailer hr2 opens its second Canadian location this morning at Toronto-area outlet mall Vaughan Mills. The store is about 25,000 square feet. The first hr2 opened near Montreal in March.
The Montreal hr2 has been met with positive press for its discounted designer items. We posted some pictures of the Montreal store, including its cement floors and high ceilings. The store was designed by NYC-based architect Jason Goldstein. Goldstein also designed Holt Renfrew stores in Vancouver and Calgary.
hr2’s discounts are partly a result of being able to take advantage of product cancellations from other retailers, as well as discounts from its relationships with existing vendors. It carries a considerable amount of designer merchandise not otherwise available in Canada. There will be seasonable markdowns and new merchandise is brought in weekly.
Holt Renfrew released a list of some of hr2’s designers. These include: Alice + Olivia,
Diane von Furstenberg, Splendid, Michael Michael Kors, Cole Haan, Ray-Ban, 7 for All Mankind, Nicole
Miller, Elie Tahari, House of Harlow, Naked and Famous, Hunter and hr2 private label. While some of the brands at hr2 will also be carried at Holt Renfrew, product assortment does not
overlap.
10 or more hr2 stores are planned Canada-wide. Keep reading Retail Insider for store updates.
[Press Release] Images: Holt Renfrew
hr2 by Holt Renfrew website: holtrenfrew.com/hr2
Vaughan Mills website: www.vaughanmills.com
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| Screenshot: hr2 website |
