A 1st for Canada: May declared ‘National Deals & Coupons Month’

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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For the first time in Canada, May has been declared as ‘National Deals & Coupons Month‘. Both retail and deal/coupon industries have joined to offer Canadians savings, as well as raise awareness to the availability of deals and coupons for Canadians. The Deals & Coupons Month is an initiative of the Canadian Deals & Coupons Association and the Affiliate Marketing Association of Canada.

Over 60% of Canadians regularly use deals, coupons and offers and the demand continues to grow. The month-long shopping event recognizes both consumers who enjoy and benefit from the savings, and brands/retailers who understand that special promotions drive value and attention. Besides shopping in-store, consumers can also click over to the Deals & Coupons Month website where certain retailers will also be highlighted. Helping consumers know where they can save is the primary goal of the Deals & Coupons Month.

“Establishing a Deals & Coupons Month is a way to bring awareness to the shear amount of potential savings consumers can obtain in Canada”, said Albert S. Bitton, President of the Canadian Deals & Coupons Association and creator of Canada’s National Deals & Coupons Month. “We are very proud of the caliber of brands taking part in this initiative as their involvement creates a shopping event that we foresee will continue for years to come and that truly benefits everyone involved, especially consumers.”

With providers including Save.ca, one of the country’s leading coupon sites; Airmilesshops, the country’s Air Miles shopping mall; TravelAlerts – one of the country’s foremost travel promotion services; and WagJag, one of the leading deals sites in Canada, there is a steady stream of offers from quality companies available for consumers to choose from for the rest of this month.

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1 COMMENT

  1. Appreciate the mention. Given that this is the first year of the initiative, we are rather impressed at the level of support and participation, especially from the likes of Airmilesshops.ca, Wagjag, Save.ca, Travelalerts, Saveland, and others. We are very much looking forward to seeing how the initiative matures for next year.
    Many thanks once again,
    Al
    http://www.dealsandcouponsmonth.ca

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