This week, Nordstrom Rack simultaneously launched its new e-commerce website and mobile app. They are on a shared platform with HauteLook, Nordstrom’s flash sale business. Both website and app facilitate Nordstrom Rack shopping, as well as participation in HauteLook flash sale events. A similar site could be launched in Canada, though likely not until Nordstrom Rack’s Canadian debut in 2017.
Nordstrom Rack’s website allows customers to browse and purchase merchandise discounted at 30-70% off regular prices, or through its limited-time, limited-inventory flash sale events powered by HauteLook. Customers can shop both sites through a single log-in, and can combine items into one checkout.
Additional features include:
- Two unique iTunes storefront and app icons that allow for a seamless mobile shopping experience for customers, who can browse and shop both sites within a shared app,
- Easy Returns: 90-day return policy to any Nordstrom Rack store or return by mail,
- Free shipping for orders over $100
- Enrolled customers earn points in the Nordstrom Rewards Program
- Integrated iOS experience for the iPhone and iPad
The company will introduce additional features and improve functionality with subsequent updates to the site.
Nordstrom acquired HauteLook in March of 2011. Every day at 8:00 am PST, selected Nordstrom items discount at up to 75% off. Membership is free.
Nordstrom’s off-price Nordstrom Rack has about 150 locations in the United States, and plans to open its first Canadian stores in 2017. Nordstrom Rack generated about $2.7 billion in sales in 2013, which represents about 22 percent of the company’s overall revenues. Nordstrom Rack will open between 15 and 20 Canadian locations and it’s growing quickly: according to company spokesperson Dan Evans, it will boast about 230 American locations by 2016.
Nordstrom’s first full-line store opens in Calgary on September 19th.
“Our customers have been telling us for some time they want to shop the Rack online and with the launch of nordstromrack.com they can now shop the Rack whenever they’d like,” said Jamie Nordstrom, president of Nordstrom Direct. “We were able to leverage the talent of our HauteLook team to build a fast, seamless online and mobile experience – an important milestone in supporting our priorities to meet our customers’ expectation of how they like to shop today.”
“By bridging together Nordstrom Rack and HauteLook, we’re giving our customers one of the largest selections of online, off-price merchandise available today,” said Terry Boyle, president of Nordstromrack.com and HauteLook. “We’re committed to expanding and deepening our offering as we continue to learn more about how our customers want to shop nordstromrack.com. We believe that ultimately this robust offering will empower our customers to shop online, off-price with confidence.”
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