Nordstrom’s Canadian stores will look different than most US locations [With Slideshow]

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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Windows abound: Nordstrom's location in The Grove, Los Angeles, provides insight into the look of Canada's new Nordstrom stores. Photo:  Caruso AffiliatedWindows abound: Nordstrom's location in The Grove, Los Angeles, provides insight into the look of Canada's new Nordstrom stores. Photo:  Caruso Affiliated

Windows abound: Nordstrom’s location in The Grove, Los Angeles, provides insight into the look of Canada’s new Nordstrom stores. Photo: Caruso Affiliated


Nordstrom store interiors are traditionally beige/brown, lacking natural light. Photo: Style Forum (click to enlarge)Nordstrom store interiors are traditionally beige/brown, lacking natural light. Photo: Style Forum (click to enlarge)

Nordstrom store interiors are traditionally beige/brown, lacking natural light. Photo: Style Forum (click to enlarge)

Nordstrom‘s Canadian stores will look somewhat different than most of its American locations. The company will adopt a more contemporary look for its store interiors, with windows providing natural light, while most American Nordstrom stores feature a conservative cream-colour aesthetic, void of sunlight. New and recently renovated Nordstrom stores provide insight into the look of its Canadian stores, including a recently overhauled Los Angeles location. Images in this article can be clicked to enlarge, and an annotated slideshow of Canadian Nordstrom stores is provided below.


Canadian Nordstrom stores will feature lighter interiors with black trim like this new Nordstrom store, as opposed to traditional cream-coloured interiors. Photo: Desert News (click to enlarge)Canadian Nordstrom stores will feature lighter interiors with black trim like this new Nordstrom store, as opposed to traditional cream-coloured interiors. Photo: Desert News (click to enlarge)

Canadian Nordstrom stores will feature lighter interiors with black trim like this new Nordstrom store, as opposed to traditional cream-coloured interiors. Photo: Desert News (click to enlarge)

Sources tell us that Nordstrom’s extensively renovated location at The Grove in Los Angeles gives insight into the look of Nordstrom’s new Canadian stores. Natural light floods portions of the Los Angeles location through a point-supported glass exterior, a first for the company. Its interior, characteristic of new and recently renovated Nordstrom stores, features a clean black-and-white aesthetic. Although tiled ceilings are still present in some departments, smooth ceilings characterize its pricier departments, including designer handbags and its costly womenswear department, Collectors. White marble floors characterize its pricier departments, while high-gloss ceramic tile covers much of the rest of the store.  

For years, Nordstrom’s store design was conservative and formulaic: tiled ceilings with protruding spotlights, cream-coloured floors, wood accented menswear departments, and a generally conservative feel. Contrasting sharply is competitor Bloomingdale‘s, typically featuring a glamorous shiny black-and-while store aesthetic, bright interior lighting and dramatic high ceilings. Interestingly, Bloomingdale’s seemingly upscale store interiors lead many to believe that Bloomingdale’s stores are more ‘exclusive’ than Nordstrom, despite the fact that Nordstrom stores generally carry more luxury labels than most Bloomingdale’s locations. 

(CLICK THE IMAGE ABOVE FOR A SLIDESHOW)


Natural light bathes designer handbags at Nordstrom's Naples, Florida store. Photo: Callison Architecture (click to enlarge)Natural light bathes designer handbags at Nordstrom's Naples, Florida store. Photo: Callison Architecture (click to enlarge)

Natural light bathes designer handbags at Nordstrom’s Naples, Florida store. Photo: Callison Architecture (click to enlarge)

Renderings of Canada’s Nordstrom stores indicate that windows will feature prominently in several of the store’s locations. Its 230,000 square foot three-level Vancouver flagship, scheduled to open in the fall of 2015, has windows on all three levels. Its ground floor will have windows along much of the Granville Street frontage, possibly exposing its handbags department in a similar way to its Naples, Florida store (photo to the right). The protruding glass box on the store’s third level is for a restaurant concept which we’ll discuss shortly. (See slideshow, above)


Bloomingdale's: bright and black-and-white. Photo: Maum Design (click to enlarge)Bloomingdale's: bright and black-and-white. Photo: Maum Design (click to enlarge)

Bloomingdale’s: bright and black-and-white. Photo: Maum Design (click to enlarge)

Nordstrom’s Calgary and Ottawa stores both appear to feature some windows, though not as many as in renderings of its Yorkdale Shopping Centre store. Opening in the fall of 2016, Yorkdale’s Nordstrom appears to have ample windows on all of its levels. Being east-facing, the store will be sun-flooded on a bright summer morning. (See slideshow, above)

Nordstrom’s Sherway Gardens location, scheduled to open in spring of 2017, appears to have extensive windows over much of its exterior. Its ground floor appears to be wrapped in windows, while its second level features some windows as well. Facing south, much of the Sherway store’s ground floor will be bathed in natural light. (See slideshow, above)

Although some departments at Nordstrom’s Canadian stores will feature smooth ceilings and marble floors, sources tell us that Canada’s Nordstrom stores will still have tile ceilings in several of its departments. It will be interesting to see how Canadians react to Nordstrom’s Canadian store interiors, as competition from Holt Renfrew and Saks Fifth Avenue will be fierce

CANADIAN RETAIL NEWS: Tuesday, June 17, 2014 (Updated Continuously)

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5 COMMENTS

  1. Vancouver is not the Nordstrom Canada flagship store. Toronto has the Canadian flagship. The Grove store is the prototype as it is a smaller store and only the best lines. It is what the Calgary store is modelled on, as the Calgary reno is the smallest footprint of the original 6 stores secured. The remaining stores, while all sharing the same look, will be modelled on the full-line stores.

    • We agree, Vancouver’s store won’t be the chain’s flagship. Nevertheless, the company refers to some of its larger stores (Chicago Michigan Avenue, for example) as flagships. It appears that you could have some insider info – do you mind if we contact you to discuss further?

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