Photo credit: http://www.surfmobee.com
By Lisa McCann
There is no denying the drastic shift that has occurred in the way individuals are now consuming information. Mobile usage is at an all-time high with users spending more time on their mobile devices than ever before. This shift has transformed the way companies are communicating and interacting with their consumers, as well as bringing their products and services to market.
Within the recruitment space, there is an equally pronounced shift – job seekers have gone mobile.
According to a recent study conducted by LinkedIn, 74% of active candidates have viewed jobs sent to their inboxes on their mobile devices and 72% have visited a corporate careers site to learn more about an organization’s opportunities.
Companies commonly send job notification emails to potential candidate pools but fail to connect the dots after they click apply. Once a candidate receives a job notification on a mobile device, they expect the application process to be optimized and easy to complete. However, according to the same LinkedIn survey, 49% of Talent Acquisition leaders don’t view mobile recruiting as a top priority for their business.
Candidates that are seeking opportunities on their mobile or tablet devices are rarely finding an optimized experience. Creating a memorable candidate experience is just as important as creating a positive customer experience. During the application phase, candidates are looking for an easy and time sensitive process where they can input their information or upload a social profile.
The ability to seamlessly apply for an opportunity will increase conversions and build a better experience.
As mobile penetration continues to build momentum companies need to consider whether they’re willing to disregard 74% of job seekers and the methods they’re using to find new jobs.
Lisa McCann is the Corporate Marketing Manager at Vancouver-based recruitment company, MindField Group.
CANADIAN RETAIL NEWS: Wednesday, June 25, 2014 (Updated Continuously)
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