The following infographic, provided by yconic, reveals what factors influence youth purchase decisions in Canada. The most influential source for decision making is a store’s website and notably, Youtube is the most influential social channel. Peer influence is also revealed as a significant influencer, with all factors portrayed below.
yconic operates Canada’s largest student help platform and youth-focused market research panel. yconic helps brands and agencies better understand and build meaningful connections with youth by offering Market Research and Insights, Digital Marketing and Talent Solutions. For more information, visit we.are.yconic.com.
