Upscale Andrews Expanding While Seeing Success Through Personalization

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

More By Author

Uniqlo Opens Massive Downtown Montreal Flagship as it Enters the Quebec Market [Photos]

The impressive store is the first of several expected for the province as Uniqlo expands further into Canada.

Hudson’s Bay Company Announces Division to Redevelop Real Estate Assets

The real estate arm will transform some stores into mixed-use properties featuring offices, housing, entertainment, and retail space.

Miniso Canada Investors Protest Chinese Parent Company

Local investors claim that the company is acting fraudulently after an alleged settlement with the Canadian division.

Menswear Retailer ‘Ernest’ Unveils New Concept Store in Montreal Following Creditor Protection Filing [Photos]

The retailer's new store concept is a refresh for the retailer which had successfully negotiated store leases following its filing last month.
- Advertisement -


Sherway Gardens rendering, provided by AndrewsSherway Gardens rendering, provided by Andrews

Sherway Gardens rendering, provided by Andrews

Upscale Toronto-based multi-brand womenswear retailer Andrews is expanding, as well as enhancing its existing operations. Andrews will open its third location this fall, featuring innovative interiors, curated fashion collections, and exceptional customer service. We spoke with President and co-owner Darren Mason about what’s in store for the retailer.

Andrews was founded as a ‘mini-department store’ for women at Toronto’s Hazelton Lanes shopping centre (rebranding as ‘Yorkville Village’) in 1991. In 1999, a second location, measuring about 6,000 square feet, opened at Toronto’s Bayview Village shopping centre. This fall, a third Andrews store will open in the expansion wing of Toronto’s Sherway Gardens and similar to Bayview Village, it will measure about 6,000 square feet. Stores feature a variety of American and European designer and contemporary brands, including ready-to-wear, accessories, and handbags.


Sherway Gardens rendering, provided by AndrewsSherway Gardens rendering, provided by Andrews

Sherway Gardens rendering, provided by Andrews


Sherway Gardens rendering, provided by AndrewsSherway Gardens rendering, provided by Andrews

Sherway Gardens rendering, provided by Andrews

Mr. Mason explained that although Andrews is focused on Toronto, it could move into other Canadian markets if opportunities present. The retailer is currently containing its growth to Toronto, however, especially as it focuses on customer service — an advantage it has over many competitors. Andrews endeavours to create an ’emotionally rewarding’ experience for its shoppers, featuring a concierge-like one-on-one personalized experience for its visitors. Intimacy distinguishes Andrews from larger stores, while its scope of designer brands and product exceeds that of most specialty retailers. Mr. Mason explained how Andrews is positioning itself as a destination retailer and how its collections are curated for its target market — the modern woman who is polished, confident, current, and a bit edgy with her fashion choices.


Sherway Gardens rendering, provided by AndrewsSherway Gardens rendering, provided by Andrews

Sherway Gardens rendering, provided by Andrews

The new Sherway Gardens store will feature innovative store interiors, mixing woods, leather, marble and metal. Architecture will be dynamic and modern, distinguishing it from the previous interiors of its Hazelton Lanes store which Toronto Life once described as being similar to a suburban Lord & Taylor location in Florida.

Mr. Mason, himself, spends a considerable amount of time on the sales floor. He explained how he is constantly learning and, as well, how business benefits from knowing its customer. In this time of significant retail expansion in Canada, personalization and uniqueness will distinguish retailers like Andrews from the competition.

Canadian Retail News From Around The Web: August 12, 2015



SUBSCRIBE to Retail Insider's Daily E-News for Free:

* indicates required
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest articles

Brief: Mendocino Shuts All Stores, Okaïdi Canada Files

Other news: Gap closing most mall stores, co-working space replaces Shinola store, Star Bédard rebrands, Nobis gets charitable.

Grocery Supplier Fees Harm Food Manufacturers and Independent Grocers: Expert

Sylvain Charlebois says that a code of practice is required to save the industry, and if nothing is done the consumer will also suffer.

L.L.Bean Continues Canadian Expansion with 1st Toronto Store [Photos]

The iconic US-based retailer is looking to expand into new Canadian markets coast-to-coast.

How Twin Brothers from Western Canada Founded 2 Rapidly-Growing Direct-to-Consumer Home Furnishings Brands

The entrepreneurs discuss building growth, taking risks, and where retail is going at an unprecedented time.

Cadillac Fairview Innovates with Virtual Food Court Experience Platform

The new CF Eats aims to help food vendors in the landlord’s malls grow revenue at a challenging time.