Extreme Stores Shutters Multiple Locations

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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Seemingly out of the blue, Extreme Stores closed eight of its 14 Alberta and B.C. locations on December 31. The company says that closures were ”due to recent changes in the economy that we were unable to weather.”

Extreme Stores carry men’s and women’s multi-brand activewear and accessories for “extreme fun on land, surf and snow”. The company’s website says that it carries “summer dresses, board shorts and technical gear, to footwear, wallets, watches and sunglasses, we’ve got you covered for fun outside, rain or shine”. The family-owned company was founded in 1994 and is headquartered in Kelowna, B.C. 
 
Brian Jenkinson of Vancouver-based CUT & SHOW alerted us to Extreme Stores’ Facebook post, revealing which locations closed last week. Shuttered Alberta stores include locations in Lloydminster (Lloyd Mall), Cold Lake (Tri-City Mall), Red Deer (Parkland Mall), Medicine Hat (Medicine Hat Mall), and Edmonton (Kingsway Mall). Shuttered B.C. stores were in Dawson Creek (Dawson Mall), Abbotsford (Seven Oaks Shopping Centre), and Langley (Willowbrook Centre). 
 
The company said on Facebook: “The closures have affected us deeply as we have not only had to leave our wonderful customers, but also say goodbye to our amazing and loyal employees – none of whom were notified about this closure beforehand.”

Extreme Storescontinues to operate six locations – five in B.C., and one in Alberta. The Alberta store is at Prairie Mall in Grande Prairie, and B.C. stores continue to operate in Nanaimo (Woodgrove Centre), Victoria (Westshore Town Centre), Kelowna (Orchard Park Mall), Vernon (Village Green Centre) and Prince George (Pine Centre Mall).

Canadian Retail News From Around The Web: January 7, 2016

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1 COMMENT

  1. I bought a gift card there last year at Xmas then Boxing Day they closed – so I still have the gift card – pissed off that they took my money and never said I word – cost me 50 bucks for a piece of useless plastic – I don’t travel to where the stores are still open and when i tried to contact the company I never got a response

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