Extreme Stores Shutters Multiple Locations

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

More By Author

Uniqlo Opens Massive Downtown Montreal Flagship as it Enters the Quebec Market [Photos]

The impressive store is the first of several expected for the province as Uniqlo expands further into Canada.

Hudson’s Bay Company Announces Division to Redevelop Real Estate Assets

The real estate arm will transform some stores into mixed-use properties featuring offices, housing, entertainment, and retail space.

Miniso Canada Investors Protest Chinese Parent Company

Local investors claim that the company is acting fraudulently after an alleged settlement with the Canadian division.

Menswear Retailer ‘Ernest’ Unveils New Concept Store in Montreal Following Creditor Protection Filing [Photos]

The retailer's new store concept is a refresh for the retailer which had successfully negotiated store leases following its filing last month.
- Advertisement -

Seemingly out of the blue, Extreme Stores closed eight of its 14 Alberta and B.C. locations on December 31. The company says that closures were ”due to recent changes in the economy that we were unable to weather.”

Extreme Stores carry men’s and women’s multi-brand activewear and accessories for “extreme fun on land, surf and snow”. The company’s website says that it carries “summer dresses, board shorts and technical gear, to footwear, wallets, watches and sunglasses, we’ve got you covered for fun outside, rain or shine”. The family-owned company was founded in 1994 and is headquartered in Kelowna, B.C. 
Brian Jenkinson of Vancouver-based CUT & SHOW alerted us to Extreme Stores’ Facebook post, revealing which locations closed last week. Shuttered Alberta stores include locations in Lloydminster (Lloyd Mall), Cold Lake (Tri-City Mall), Red Deer (Parkland Mall), Medicine Hat (Medicine Hat Mall), and Edmonton (Kingsway Mall). Shuttered B.C. stores were in Dawson Creek (Dawson Mall), Abbotsford (Seven Oaks Shopping Centre), and Langley (Willowbrook Centre). 
The company said on Facebook: “The closures have affected us deeply as we have not only had to leave our wonderful customers, but also say goodbye to our amazing and loyal employees – none of whom were notified about this closure beforehand.”

Extreme Storescontinues to operate six locations – five in B.C., and one in Alberta. The Alberta store is at Prairie Mall in Grande Prairie, and B.C. stores continue to operate in Nanaimo (Woodgrove Centre), Victoria (Westshore Town Centre), Kelowna (Orchard Park Mall), Vernon (Village Green Centre) and Prince George (Pine Centre Mall).

Canadian Retail News From Around The Web: January 7, 2016

SUBSCRIBE to Retail Insider's Daily E-News for Free:

* indicates required
- Advertisement -


  1. I bought a gift card there last year at Xmas then Boxing Day they closed – so I still have the gift card – pissed off that they took my money and never said I word – cost me 50 bucks for a piece of useless plastic – I don’t travel to where the stores are still open and when i tried to contact the company I never got a response


Please enter your comment!
Please enter your name here

- Advertisement -

Latest articles

Brief: Mendocino Shuts All Stores, Okaïdi Canada Files

Other news: Gap closing most mall stores, co-working space replaces Shinola store, Star Bédard rebrands, Nobis gets charitable.

Grocery Supplier Fees Harm Food Manufacturers and Independent Grocers: Expert

Sylvain Charlebois says that a code of practice is required to save the industry, and if nothing is done the consumer will also suffer.

L.L.Bean Continues Canadian Expansion with 1st Toronto Store [Photos]

The iconic US-based retailer is looking to expand into new Canadian markets coast-to-coast.

How Twin Brothers from Western Canada Founded 2 Rapidly-Growing Direct-to-Consumer Home Furnishings Brands

The entrepreneurs discuss building growth, taking risks, and where retail is going at an unprecedented time.

Cadillac Fairview Innovates with Virtual Food Court Experience Platform

The new CF Eats aims to help food vendors in the landlord’s malls grow revenue at a challenging time.