Montreal-based RAANGE Interactive Inc. has launched a product that could revolutionize brick-and-mortar retail by facilitating omni-channel through personalized two-way communication. The company is already seeing success, having recently surpassed one million subscribers in only six months and having connected consumers with more than $10 million in instant savings.
RAANGE is being used to purposefully bridge businesses with consumers through two-way, permission-based interaction via its mobile solutions platform.
The journey for most consumers begins in the storefront. As consumers increasingly focus on their mobile phones even while shopping, store window displays and other traditional advertising signage isn’t getting noticed.
RAANGE has innovated an ‘Interactive Sticker’ – a thin, highly visible adhesive card that uses the latest in mobile technology – for retailers to showcase in-store and get shoppers’ attention on the device they’re already often looking at – mobile.
The concept is simple and innovative. Consumers opt-into receive communications (SMS/text messages, voice messages or email) from companies, products and services of their choosing. Companies then send the consumer offers, be it personalized instant deals, event updates, product launches and career opportunities. In the end, consumers get what they want, and retailers send personalized direct messages to consumers.
According to RAANGE CEO Eric Nykamp, many display windows, counter tops and visible wall space are underutilized. RAANGE allows for a more interactive experience, increasing consumer touch points while driving more value from these underutilized spaces. Mr. Nykamp also noted that even though a large majority of consumers who enter a store don’t make a purchase, they are already familiar with the store’s brand and are therefore qualified leads who could be converted into customers, either in-store or online.
Canadian retailers are starting to take notice of RAANGE. Business listings & monthly unique impressions on RAANGE.ME, a community and deals page free for consumers and businesses, have been growing month-over-month.
The RAANGE retail solution can cut through communication clutter, providing customized messaging to consumers that is also CASL compliant. As a complement to the Stickers’ list building ability, they also offer a Contest Engine, and Convert and Re-Capture Technology.
What’s next? Mr. Nykamp believes the technology can be successful in other industries, including automotive and food retailers. RAANGE is also working on their first generation Mobile app, soon to be launched. It will send personalized communications from retail clients directly to the RAANGE community of shoppers.
For more information on RAANGE, contact Matt Seniuk, Director of Marketing. Email: matt@raange.com or phone: 514-815-0952.
