By Ritchie Po
Cuisinart has launched its first shop-in-store concept in Canada at Hudson’s Bay‘s Queen Street/CF Toronto Eaton Centre flagship in downtown Toronto. The new space is located on the flagship’s award-winning seventh floor, which is dedicated primarily to housewares.
The shop-in-store is the first of several planned dedicated retail spaces for the brand, in partnership with Hudson’s Bay. Cuisinart occupies a centralized space on the floor in close proximity to the wedding registry and the in-store Kleinfeld Bridal boutique. Cuisinart’s presence will further enhance the flagship’s housewares floor, which won the International Housewares Association’s prestigious Global Innovation Award in 2015.
HBC and Cuisinart confirmed to us that the addition of the shop-in-store is similar to that in other top-performing department stores around the world. The Cuisinart shop-in-store will be the first to use this template as a best practice. Its prominent physical location near the wedding registry will certainly keep the brand top of mind for discerning betrothed couples.
The dedicated shopping space debuted with a media event featuring esteemed chef Jonathan Collins and family in a demonstration of the brand’s new Precision Master Stand Mixer. The demonstration featured the ease with which the product kneads dough effortlessly and with minimal manual effort, and how its functionality is designed to be used with other Cuisinart attachments such as their pasta maker, for a completely versatile product.
Cuisinart’s shop-in-store is the first in a national rollout for the brand’s partnership with Hudson’s Bay. In 2018, similar concepts are planned in the downtown flagship locations of Hudson’s Bay in Vancouver, followed by Montreal, and thereafter into selected Hudson’s Bay stores to be announced at a future date.