Ivanhoé Cambridge Partners with Birks for 5 New Stores

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

More By Author

Uniqlo Opens Massive Downtown Montreal Flagship as it Enters the Quebec Market [Photos]

The impressive store is the first of several expected for the province as Uniqlo expands further into Canada.

Hudson’s Bay Company Announces Division to Redevelop Real Estate Assets

The real estate arm will transform some stores into mixed-use properties featuring offices, housing, entertainment, and retail space.

Miniso Canada Investors Protest Chinese Parent Company

Local investors claim that the company is acting fraudulently after an alleged settlement with the Canadian division.

Menswear Retailer ‘Ernest’ Unveils New Concept Store in Montreal Following Creditor Protection Filing [Photos]

The retailer's new store concept is a refresh for the retailer which had successfully negotiated store leases following its filing last month.
- Advertisement -

(photo: Ben Rahn/A-FRAME)(photo: Ben Rahn/A-FRAME)

(photo: Ben Rahn/A-FRAME)

Landlord Ivanhoé Cambridge has announced a partnership with Birks that will see five new jewellery store locations open within its malls. Two stores will be new locations, and three will be relocations within existing centres, reflecting Birks’ newest store concept.  

The two new Birks stores will be at Oshawa Centre in Oshawa, Ontario and at Guildford Town Centre in Surrey, British Columbia. Both stores will open in October. 

The three Birks stores that will be relocated within existing Ivanhoé Cambridge malls include Bayshore Shopping Centre in Ottawa, Southgate Centre in Edmonton, and Place Ste-Foy in Quebec City. As part of the deal, leases at these centres were renewed for the long term. 

All five stores will be designed around a “monobrand” concept, exclusively offering customers Birks collection products in about 1,100 square feet each. The Bayshore, Southgate and Place Ste-Foy units currently occupy larger spaces in their respective centres, and offer a variety of upscale designers as well as the Birks brand. The Bayshore Birks is currently 2,530 square feet, the Southgate Birks is 2,915 square feet, and the Place Ste-Foy store spans 2,365 square feet.

(photo: new birks store location at guildford town centre)(photo: new birks store location at guildford town centre)

(photo: new birks store location at guildford town centre)

All stores will offer Birks’ most popular collections, including silver, gold and diamond jewellry, along with diamond engagement rings and wedding bands. The new stores’ design is inspired by the very latest concept developed by Birks, which was unveiled at Toronto’s Yorkdale Shopping Centre in October of 2016

“We are pleased to announce the opening of new stores in partnership with Ivanhoé Cambridge, which will enable us to expand Birks’ visibility in Canada with a store format tailored to each regional market,” said Jean-Christophe Bédos, President and Chief Executive Officer, Birks. “The construction of new stores reflects our desire to constantly stay attuned to the preferences of our customers across the country, and the choice of the monobrand format is in line with our goal of continuing to grow the Birks brand.” 

(phot  o; Birks and Ivanhoé Cambridge press release)(phot  o; Birks and Ivanhoé Cambridge press release)

(photo; Birks and Ivanhoé Cambridge press release)

Birks is funding its new store initiative with proceeds from the recent sale of its US operations. Last month, Birks divested its Mayor’s Jewellers division to Aurum Holdings Ltd. of the UK for about US $104.6 million and as part of the agreement, Birks products will be carried at some of Aurum’s stores overseas. 

Birks operates 26 stores under the Birks brand in most major metropolitan markets in Canada and two retail locations in Calgary and Vancouver under the Brinkhaus nameplate. It was founded in 1879. Mayors was founded in 1910 and operates 16 stores in Florida and Georgia under the Mayors brand and one store under the Rolex brand name.  Birks will continue operating Mayors until the deal closes this fall.

*Editor’s note: Birks is represented in Canada by Jeff Berkowitz of brokerage Aurora Realty Consultants

Canadian Retail News From Around The Web: September 7, 2017

SUBSCRIBE to Retail Insider's Daily E-News for Free:

* indicates required
- Advertisement -


Please enter your comment!
Please enter your name here

- Advertisement -

Latest articles

Brief: Mendocino Shuts All Stores, Okaïdi Canada Files

Other news: Gap closing most mall stores, co-working space replaces Shinola store, Star Bédard rebrands, Nobis gets charitable.

Grocery Supplier Fees Harm Food Manufacturers and Independent Grocers: Expert

Sylvain Charlebois says that a code of practice is required to save the industry, and if nothing is done the consumer will also suffer.

L.L.Bean Continues Canadian Expansion with 1st Toronto Store [Photos]

The iconic US-based retailer is looking to expand into new Canadian markets coast-to-coast.

How Twin Brothers from Western Canada Founded 2 Rapidly-Growing Direct-to-Consumer Home Furnishings Brands

The entrepreneurs discuss building growth, taking risks, and where retail is going at an unprecedented time.

Cadillac Fairview Innovates with Virtual Food Court Experience Platform

The new CF Eats aims to help food vendors in the landlord’s malls grow revenue at a challenging time.