Webinar November 6: Doug Stephens ‘Waking Up from Canada’s Retail Myth

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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By Retail Insider

On Tuesday, November 6 at 12:00 noon EST, ‘Retail Prophet’ Doug Stephens will present a webinar entitled “Omnipresence Retail in Canada “Waking Up The Sleeping Giant”. The webinar is being co-hosted by Salesforce.

[Register for the webinar here for free]

Using timely case studies, Mr. Stephens debunks the Canadian ecommerce myth and proves how it’s been hurting businesses. This session is full of actionable tips for retailers who are ready to wake up and recognize the huge potential ahead.

“Innovate or die” is a battle cry heard across the business world, and most loudly in the retail commerce. Yet many Canada’s retailers are falling behind, according to Mr. Stephens, despite the great Canadian legacy of early innovations and record-setting internet use. The typical justification? Canada’s expansive geography, population, and market render ecommerce unfeasible. It’s “a myth as familiar as Bigfoot”, he says.

Retail Insider featured an in-depth article on the subject, referencing Mr. Stephens’ work.

The webinar is co-hosted by Salesforce, which is considered to be the world’s #1 CRM platform. You can register for the webinar here.

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