Style Democracy Works with Major Brands to Host Warehouse Sale Events

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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Nordstrom Sale SD.jpegNordstrom Sale SD.jpeg

By Retail Insider  

Toronto-based StyleDemocracy, which is known as one of the country’s leading outsourced warehouse sale businesses, continues to work with brands by hosting its well-known warehouse events where it sells discounted merchandise. Thousands of items are made available to the public, and thousands attend its regular warehouse sales.

StyleDemocracy’s Vice President, Oliver Berg, explained how the company’s clearances allow retailers to obtain higher recovery rates, and the retailers receive money soon after the sales have finished. Excess inventory is a reality for most retailers, though a benefit is clearance savings that are passed onto consumers.

Nordstrom, Frank And Oak and Dolce & Gabbana are three of numerous big brands that have worked with StyleDemocracy in the past, and this week, StyleDemocracy is hosting the first Ted Baker warehouse sale in Canada. It’s another major coup for Style Democracy, which continues to expand its operations.

The Ted Baker sale takes place at the International Centre at 6900 Airport Road in Mississauga from Thursday, December 6 to Sunday, December 9, inclusive. Included will be a vast assortment of apparel, outerwear, footwear and accessories, at prices up to 80% off retail. StyleDemocracy Insiders will receive an extra 10% off on opening day by subscribing to the mailing list [Sign Up Here] and as well, two $250 shopping sprees can be won by entering on Instagram.

StyleDemocracy has a long history — it was founded in 1999 as Canada’s first warehouse sale business, and it conducts many of its events at Mississauga’s International Centre. In October StyleDemocracy hosted a sale for brand Puma (which is in its 15th year with StyleDemocracy) and it drew crowds of over 30,000 people during the five-day event.

Such massive crowds are made possible through StyleDemocracy’s expansive email database, social media following and website traffic, as well as the company’s expertise in event marketing and event management. The highly respected company is headed up by President and Founder, Michael Berg, his son and Vice President, Oliver Berg.

StyleDemocracy’s warehouse sales, pop-up events and sample sales are held with a goal of 1) liquidating excess inventory, and 2) exposing StyleDemocracy’s clients to its massive community of shoppers (which is now estimated to be more than 250,000 across Canada).

For retailers and other businesses that are interested in working with StyleDemocracy, you may contact: Oliver Berg, oliver@styledemocracy.com.

*Partner content. To work with Retail Insider, email Craig Patterson: craig@retail-insider.com.

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