RCC Brick & Mortar Retail Forum: Explore The Evolution of Physical Retail on November 19th

By Retail Insider

As retail continues to evolve in Canada, the brick-and-mortar landscape has never been more exciting. On November 19th, Retail Council of Canada (RCC) will be hosting its Brick and Mortar Retail Forum at the Toronto Reference Library at 789 Yonge Street, just north of Bloor Street.

This half-day morning event covers the newest trends in physical retail, including performance metrics, ground-breaking customer experience technologies, and brand-enhancing retail developments, all presented from various industry perspectives.

Hot Topics on Stage:

*The Transformation of Retail Destinations

Beauleigh’s Marcelle Rademeyer and Jean Francois Nault (the team responsible for negotiating the first Canadian Eataly deal to bring them to Canada, Union Station’s revitalization, and Winnipeg’s True North Square development) will discuss how physical retail is evolving to the customer’s delight. They’ll also provide a behind-the-scenes look at some of Canada’s most exciting retail transformations.

*Powering Mall Metrics: Newest Tools for Detailed Shopper Analytics

Tracy Smith will discuss Ivanhoé Cambridge’s case study featuring cutting-edge Canadian technology that could provide a better understanding of customer interaction in mall environments.

*RCC’s 2019 Shopping Centre Study Results and Insights

Retail Insider’s Editor-in-Chief, Craig Patterson, will dive into the results of Retail Council of Canada’s 2019 Canadian Shopping Centre Study and explore some revolutionary changes in Canada’s top shopping malls.

*New Opportunities for Connecting Shoppers To Stores

As retailers continue measuring retail’s impact on online sales, Google Canada’s Chris Chan will share why online technology creates opportunities to connect shoppers within physical stores, and how retailers can opt into using this information.

*A New Era in Shopping Centre Experiences: Food Districts, Entertainment & Community

Leading retail real estate management companies Cushman & Wakefield, Cadillac Fairview, and Oxford Properties will discuss their different perspectives on growth priorities for the next decade.

RCC’s Retail Cannabis Forum takes place on Tuesday morning, November 19th at the Toronto Reference Library’s Bram & Bluma Appel Salon. Click here for more information and to register.

If you’re already going to this event, consider getting tickets to RCC’s Retail Cannabis Forum happening at the Toronto Reference Library in the afternoon. Industry experts will discuss cannabis merchandising, marketing, and customer experience training, as well as perspectives and lessons learned from recent developments in Canada’s retail cannabis sector (which now includes the sale of edibles, extracts, and topicals). It’s the ideal event for retailers, vendors, and suppliers interested in new opportunities in Canada’s newest retail market. Combo pricing is available if attending both events.