Will a Second Wave of COVID-19 Induce Panic Buying in Canada Again?

Sylvain Charlebois
Sylvain Charlebois
Dr. Sylvain Charlebois is Dean of the Faculty of Management at Dalhousie University in Halifax. Also at Dalhousie, he is Professor in food distribution and policy in the Faculty of Agriculture. His current research interest lies in the broad area of food distribution, security and safety, and has published four books and many peer-reviewed journal articles in several publications. His research has been featured in a number of newspapers, including The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

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Many months into the pandemic, we know more about this relentless virus and how it behaves and spreads. Using this limited, but growing, scientific knowledge, public health measures have kept us largely safe. Back in March, given the unknowns we needed to manage, the only solution possible was a complete lockdown. It came into our lives violently, enticing many to panic buy, thinking they would not be allowed to leave their homes for weeks, possibly months. As consumers, we behaved irrationally as we coped with many uncertainties.

Regrettably, over-buying food led to more food waste and added unnecessary pressure to the food supply chain. The food industry was also compromised by a food service sector that was almost completely idle for weeks. In addition, the livestock industry was hard hit by COVID-19. A total of twelve meat processing plants had to shut down, some for as long as a month, because so many employees contracted the virus. The Cargill plant in High River, Alberta, became a case study when it experienced the largest outbreak at one address in the country.

The weird and wacky quest for toilet paper aside, empty shelves where food belonged gave many a profound, heart-thumping fear of food insecurity. It became real for many people, likely for the first time in their lives. After all, North America has not experienced the famine, major wars, or chronic civil unrest seen elsewhere in the world over the last century. In the land of abundance and bounty, running out of food seems like something that happens elsewhere.

That was then. This is now. Though pictures of empty shelves led Canadians to believe our food system has its limits, it quickly became apparent that the shelves would continue to be stocked with food, however messy the process of getting it there. Panic slowly disappeared, allowing collective discipline and peaceful amenability to take over. Measures were put in place to keep people safe and responsible, and, a few weeks into the pandemic, rationing became an expectation. All measures were gracefully executed as consumers complied.

CANADA’S FOOD INDUSTRY DELIVERED IN MORE WAYS THAN ONE AMID COVID-19 PANDEMIC

Technologies and just-in-time procurement allowed the food industry to absorb the unprecedented shock back in March and April. In a stunning display, the food industry really delivered, using different assortment and packaging schemes to ensure shelves were stocked. We’ve all witnessed a beautiful miracle of collaborative spirit.

The industry also learned how to serve consumers who are physically unable to go to grocery stores as quarantines and self-isolation measures forced many to order online. Barely six months ago, it was almost impossible to get a grocery order delivered within eight days. Now, most markets offer great home delivery service and will deliver just about anything, including groceries, within two hours. This was almost unconceivable when this crazy year that is 2020 began. As a result of this pandemic, online food sales will triple the numbers seen in 2019.

The food industry and consumers also benefited from the decision to allow borders to remain permeable throughout the pandemic. Just a few decades ago that would not have happened, but cool heads prevailed and governments around the world quickly understood that closing the borders would only make matters worse. Canadians should feel comforted by the willingness to allow the borders to remain permeable.

STATISTICS CANADA REPORTS 700,000 PEOPLE HAVE EXPERIENCED FOOD INSECURITY SINCE MARCH

While most Canadians will be food secure, despite higher food prices, this is not true for all Canadians. Poverty rates have increased under the pandemic, and Statistics Canada reports that an additional 700,000 people have experienced food insecurity since March. Let’s hope Ottawa has long-term plans for our financially vulnerable populations.

The pandemic has made life challenging, and, quite understandably, Canadians are on edge and a little restless going into the fall. But we do not need to panic. companies do learn, and it is highly doubtful an uncontrolled, mismanaged scenario will happen again. The food sector has been preparing for a potential second wave for months now, and, though it may not be perfect, we should trust that food will remain available across the country.

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